Spring 2008: What a Colorful World
From vibrant colors and bold patterns, to soft and flirty fabrics, this spring’s styles will brighten your life. With such a wide variety of trends, women this season will be able to reveal their personality through their wardrobe. This spring, colors are brighter, dresses are a must-have, and focus is on the waistline, making the belt an extremely important accessory.
“It’s time to leave the winter grays behind and let the sunshine in,” said style expert Amy Cafazzo. “We’ll be enjoying lots of color in our wardrobe this season from casual dresses to swing jackets. In the spring, who doesn’t want to lighten things up a bit?”
Follow these tips from Marshalls’ style expert, Amy Cafazzo, on ways to make your fashion statement this spring.
Bright ideas: Bright colors are everywhere this spring, especially when paired with classic neutrals, like black, white or khaki. Add some flair to your everyday office attire by accessorizing with patent leather pumps, a camisole or belt in vibrant candy colors like red, blue or brilliant yellow.
Not just for the beach: This year, shorts are for more than just your summer vacation. Whether running errands or spending a night on the town, shorts in both short and longer lengths can be a fun way to change up your outfit. With a matching jacket and small heel, the Bermuda short can go to work. For a more casual look, pair shorts with a ballerina flat or sandal.
April showers bring May flowers: But until then, stay warm and dry this spring with a trendy jacket in fun styles and bold colors. Replace your heavy sweaters with cropped swing jackets, trenches or a cute cardigan. Create a color-blocking affect by pairing a bold colored jacket with a contrasting pencil skirt. It’s a dramatic look that’s sure to turn heads.
Flaunt your femininity: You’ll need a dress for each day of the week this season and we’re seeing them in a broad range of styles varying from soft and flowing to classic tailored. No matter what style you prefer, all of this season’s dresses exemplify femininity and many emphasize the waistline for a slender look.
Strutting your stuff in wide-leg pants: Take a cue from the runway and add a pair of higher-waisted wide-leg trousers this spring. Fitted at the top to exemplify the natural waist line, wide-leg pants present a look that is sophisticated and chic. For a comfortable weekend look or a casual office day, wide-leg jeans are a must-have.
Dare to bare: Impress the sun gods this summer with a bathing suit that reflects your personality. Got a bold personality? Go for a one-piece in animal print, geometric shapes or a bold floral design. More of a colorful gal? Try a tankini in vibrant colors like pink, turquoise and orange or classic black and white. Need more bling? Choose a style with designs that are embellished with subtle accents like semi-precious stones, shiny gold and silver beads, ruffles and belts.
Versatility is key: Vibrant print tops are one of the most versatile items you can have in your closet this spring. A blouse with a simple design and vibrant hue can be worn under jackets on cooler days and paired with wide-leg linen pants or shorts as the weather warms. Available in a variety of styles, such as tunics and smocked-bottom blouses, colorful prints add a burst of color to your wardrobe.
For the love of shoes: Shoe lovers will be in heaven with styles ranging from wedges to peep-toe pumps – all in eye-catching spring colors. Menswear details or croc and snakeskin embossed patterns create a look that’s great for a day at the office. Look for oversized jewels and embellishments on thong sandals to finish off your beach beauty look.
Marshalls is one of the nation's leading off-price family retailers with more than 750 stores spanning 42 states and Puerto Rico. Marshalls offers a wide selection of current season, top quality, brand name fashions, giftware and domestics for the family and home. Great bargains can be found every day at Marshalls, at prices up to 60% less than department and specialty stores. Visit marshallspresskit.com for the latest seasonal fashion and home trend images.
Kamis, 13 November 2008
PARADISE FASHION BOUTIQUE: BREAKEVEN ANALYSIS
PARADISE FASHION BOUTIQUE: BREAKEVEN ANALYSIS
Gene Pike & Karen Squires
University of Tampa
Case Objectives and Use
The case objective is to enhance student understanding of importance of budgeting and forecasting when making a decision to purchase an ongoing business. The case has students develop an excel spreadsheet in order to calculate breakeven sales in the analysis of the potential purchase and operation of a retail fashion boutique. The spreadsheet must be formula based to also calculate the sales required to earn a net income of $22,500 which is a 15% ROE. This case is designed to provide a practical application for the students to develop a multi-step income statement using Excel.
The case was specifically written to illustrate the budgeting process and sensitivity analysis in an introductory class in Management Accounting. It could, however be used in a more advanced accounting or management class.
Case Synopsis
Elizabeth Morgan hires Hamilton & Phillips, PA CPA to help her analyze the possible purchase of Paradise Fashion Boutique, a retail fashion boutique in a Florida retail center specializing in fashionable sports clothing for active women. Elizabeth Morgan, a sports enthusiast, feels Paradise Fashion Boutique has the best selection of sports oriented clothing in the area and a loyal customer base. She feels she can continue to serve the needs of the current customers while also expanding on the sporting theme to include winter sports clothing for skiers since there are few shops in Florida offering skiing clothes. Winter skiing trips are popular travel options for Floridians and Elizabeth is confident there is a marketing opportunity in offering fashionable skiing clothes as well as possibly sponsoring ski trips through the boutique.
Students are cast in the role of a staff member of Hamilton & Phillips and asked to use EXCEL to prepare a twelve month income statement budget.
The authors developed the case for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case, instructor’s manual, and synopsis were anonymously peer reviewed and accepted by the North American Case Research Association (NACRA) for its annual meeting, October 19-21, 2006, San Diego, CA. All rights are reserved to the authors and NACRA. © 2006 by Gene Pike and Karen Squires. Contact person: Gene Pike, University of Tampa, 401 West Kennedy Blvd., Tampa, FL 33606, 813-253-3333, gpike@ut.edu.
Gene Pike & Karen Squires
University of Tampa
Case Objectives and Use
The case objective is to enhance student understanding of importance of budgeting and forecasting when making a decision to purchase an ongoing business. The case has students develop an excel spreadsheet in order to calculate breakeven sales in the analysis of the potential purchase and operation of a retail fashion boutique. The spreadsheet must be formula based to also calculate the sales required to earn a net income of $22,500 which is a 15% ROE. This case is designed to provide a practical application for the students to develop a multi-step income statement using Excel.
The case was specifically written to illustrate the budgeting process and sensitivity analysis in an introductory class in Management Accounting. It could, however be used in a more advanced accounting or management class.
Case Synopsis
Elizabeth Morgan hires Hamilton & Phillips, PA CPA to help her analyze the possible purchase of Paradise Fashion Boutique, a retail fashion boutique in a Florida retail center specializing in fashionable sports clothing for active women. Elizabeth Morgan, a sports enthusiast, feels Paradise Fashion Boutique has the best selection of sports oriented clothing in the area and a loyal customer base. She feels she can continue to serve the needs of the current customers while also expanding on the sporting theme to include winter sports clothing for skiers since there are few shops in Florida offering skiing clothes. Winter skiing trips are popular travel options for Floridians and Elizabeth is confident there is a marketing opportunity in offering fashionable skiing clothes as well as possibly sponsoring ski trips through the boutique.
Students are cast in the role of a staff member of Hamilton & Phillips and asked to use EXCEL to prepare a twelve month income statement budget.
The authors developed the case for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case, instructor’s manual, and synopsis were anonymously peer reviewed and accepted by the North American Case Research Association (NACRA) for its annual meeting, October 19-21, 2006, San Diego, CA. All rights are reserved to the authors and NACRA. © 2006 by Gene Pike and Karen Squires. Contact person: Gene Pike, University of Tampa, 401 West Kennedy Blvd., Tampa, FL 33606, 813-253-3333, gpike@ut.edu.
FASHION AND TEXTILE DESIGN PROGRAM
FASHION AND TEXTILE DESIGN PROGRAM
2008 ACADEMIC YEAR
COURSE CONTENTS
I. YEAR / I. SEMESTER
BODTD101 Turkish Language - I
The purpose of this course is to introduce language in general and the fundamental characteristics of Turkish language in particular, examine the historical development of Turkish language and its place among the world languages today and analyze Turkish phonetics, phonology and syntax as well as Turkish word and sentence structure.
BODAI101 Principles of Ataturk and the History of the Turkish Revolution - I
This course covers the process of the transformation from an empire to a national state and the meaning and importance of the Turkish National Struggle for independence, the concept of revolution, the reasons of the Turkish Revolution, the demise of the Ottoman Empire, the preparation period of the War of Independence, the preparation of regular army, War and Peace, and Lausanne Peace Treaty.
BODGS101 Graphics - I
The objective is to present computer programs on graphics and design drawings of weaving, knitting, pressing and cloth by means of Photoshop and freehand programmes on computer.
BODYD101 Foreign Language - I
The objectives of this course are to teach students how to actively express themselves both orally and written at the beginner level, develop listening, speaking, reading and writing comprehension of students through exercises and practice speaking drills.
BODBG105 Computer - I
The aim is to present basic concepts of computer technology, operation systems (Win2000), computer networks, programming language (Pascal – C//), algorithm and data.
BISMT109 Mathematics
This course covers various math issues as well as calculations used in fashion and textile design so as to establish a basis for students.
BTTTS109 Basic Art Training
This course introduces form-fabric-colour composition, which are of great importance for visuality and sensory. It also introduces the subjects of basic approaches of constituting form, fabric values, colour scales and values, language of colour and drawing techniques with various materials (watercolour, pencil, etc.).
BTTGT111 General Textile Technology
The main objective of this course is to study raw materials (cotton, wool, syntactic) used in textile and confection industry, examine both the ways of getting raw materials and embroidering techniques of them, and teach and analyze the issues of quality standards and quality control methods.
BTTKT113 Ready - Made Clothing Technology - I
In this course, students are taught the following subjects: general situation of confection sector, stages, methods and style of production with current numeric data and examples, relationship between basic pattern and body, measurement systems, preparation of basic dress pattern, miniature applications of this basic pattern by minimizing it proportionally and sticking it on an onionskin.
BTTMT107 Fashion Technology
This course covers the following topics: research on types of cloth, types of production and colour effects according to trends and changes in fashion, relationship between colour and material, significance of measurement proportion, taking measurement by examining different model moves, ways of wearing a silhouette.
I. YEAR / II. SEMESTER
BODTD102 Turkish Language - II
This course aims at teaching students how to use their native language correctly and develop their linguistic talents to improve the use of Turkish language. Accordingly, creating thoughts and writing what you think is one of the core topics studied in this course. Punctuation and writing rules, the rules of composition, the types of writing and relevant examples are studied and mastered in great detail. Besides, variety of novels, poetry books and theater plays are read and examined. Reading theater is done in the classroom with different speaking methods. Pitch and intonation is mastered in the classroom as well.
BODAI102 Principles of Ataturk and the History of the Turkish Revolution - II
This course includes the following topics: the peace treaty of Sevres) after WWI, the establishment of The Grand National Assembly of Turkey and political and military consequences of its opening, political and military consequences of Sakarya War and the Great Attack, the significance and Treaty of Lausanne and its consequences.
BODYD102 Foreign Language - II
This course covers the methods to improve students’ listening, speaking, reading and writing skills. The main aim is to enable students express themselves freely and comfortably.
BODBG106 Computer - II
The basic objective is to introduce basic concepts in computer technology and examine the main topics of operation systems (Win2000), computer networks, programming language (Pascal and C //), data structures and filing systems.
BTTMR118 Fashion Drawing
In this course, considering measurement and its proportion, technical drawings are applied as fashion drawings so as to make the customer prefer the cloth. The details of these drawings become applicable by a modelist, the person who sews the cloths according to types of clothing such as dress, pants, jacket, coat etc.
BTTDT112 Weaving - Knitting - Pressing Technology
The aim of this course is to present the following topics: general information about weaving, weaving techniques and methods, general information about knitting, introduction to knitting machines, fabric types, general information about pressing, design, colour and design analysis, production through projects.
BTTTS110 Basic Art Design
This course introduces two and three dimensional designs by using elements and constituting plastic language of stylization so as to abstract an object by omitting all of its excesses such as point, line, balance, fabric, size, rhythm, symmetry, composition. The subjects of creating multi - dimensional designs via focusing on the relationship between objects and their geometric sizes, fabrics, perspectives and structures (inside - outside), surface design and fabric design are also among the topics to be covered in this course.
BTTKT114 Ready - Made Clothing Technology - II
In this course, students are taught various pattern applications such as pants, blouse, skirt, dress on basic patterns via computer. Cost of a piece of cloth, machines and secondary materials used in ready - made clothing technology sector and their characteristics, labels and label technology, analysis of quality from the beginning of production, and model application techniques are also part of the content of this course.
BTTMT116 Fashion Design - I
This course includes trends on adult and child dressing. Preparation of a catalogue by examining types of cloths, the concepts of season and fashion, measurement - proportion criteria, preparation of story and colour panels on a model according to target population are subjects to be studied in this course.
II. YEAR / I. SEMESTER
BTTDT201 Weaving Composition
The objective of this course is to present the topics of different fabric structures and introduction to weft and warp engaged double or multiple types of cloths after basic knitting and its various compositions.
BTTMT217 Fashion Design - II
This course includes preparation of a cloth collection by students with its technical drawings and fabric samples according to a theme decided in accordance with trends. Accordingly, production of the collection by doing design application and presentation of the studies of the collection are within the content of this course.
BTTOK203 Knitting Composition
The objective of this course is to present significance of knitting in Turkish textile sector. Accordingly, the differences among basic knitting techniques and the difference between weft and warp knitting, knitting machines and their properties, designing techniques in weft knitting and knitting techniques (e.g. horizontal knitting, cross knitting etc.) are taught during the semester.
BTTBK205 Pressing Composition
In this course, following issues are introduced: processes of preparation of designs used in printing textile materials, filming these designs so as to insert the design on a special piece of cloth by means of light, preparation of patterns, and production of ready designs by press machines.
BTTGK207 Clothing Composition
The aim of this course is to teach students how to use variety of essential and secondary materials and textile while producing a product from a designed collection. In every type of production, the issues of aesthetics, originality, pioneering in fashion as well as quality of sewing technique in the production process are considered.
BTTKT209 Costume History
This course presents fashion trends from the beginning. Furthermore, preparation of a protagonist’s costume of a play, opera, ballet or musical and the design of the show are also parts of the content in this course.
BTTDT201 Textile Design - I
During this course, through using a number of textile products and various essential and secondary materials, students are expected to develop original and aesthetically acceptable products showing their creativity.
BTTAT211 Accessory Design - I
The objective of this course is to develop students’ creative abilities in accessory design since it is the completing element of a cloth. Ergonomic standards in terms of material, production, design and quality are considered in accessories used in cloths.
BODMI219 Professional English - I
This course is designed to improve students' English language skills essential for success in their specific field of study by using four skills of language: reading, writing, listening and speaking. It also aims at developing academic writing with Process Approach technique and applies intensive, extensive and speed reading techniques.
OPTIONAL COURSES
BTTHC213 Haute Couture
In this course, clothing and fashion styles constituted by costume designers and fashion houses throughout the history are studied and applied exclusively.
BTTIM215 Design of Indoors
The objective is to introduce how to reshape indoors by using textile products. Shop window, bureau, floor and pavement materials, stage and saloon, boat textile products, technical textile products (e.g. T-box) are studied and used in order to make students indoor designers and enable them gain new dimensions in terms of colour, design and fabric. Free designs are also studied in this course.
BTTBD217 Contemporary Fashion Training
This course presents preparation of a fashion show attractively. The details behind the stage such as hair, make-up, accessories etc are studied in this course.
BTTSU221 Stylist Applications
The aim is to help students create new styles and creations; thus main concepts on stylistics are taught in this course.
II. YEAR / II. SEMESTER
BTTBT202 Computer - Aided Textile Design
In this course, by considering the topics of the basic textiles and fabrics, colour effects, types of cloth, types of production, planning of production, analysis of capacity, and designs are studied and application of them with various fabric textiles on miniature worktables are implemented. Complex fabric designs, their applications on the computer and evaluation of them are also taught in this course.
BTTBM204 Computer - Aided Fashion Design
The objective of this course is to cover following topics: present model designs on computer, composition of colour variations of a model, preparation and presentation of a collection on a computer, analysis of the theme of a project and evaluation of it by a report.
BTTMU206 Model Application Techniques
In this course, students are to study the following topics: analysis of all products containing historical fashion trends, developments of art and fine arts, patterns of textile products through models.
BTTBT208 Accessory Design - II
The aim of this course is to teach preparation and production of a collection of accessories (bags, shoes, jewellery, glasses, watches etc.) for a selected theme.
BTTPR210 Presentation
In order to present underwear and clothes produced from various textile products, from indoors products and from accessories appropriately, this course introduces advanced presentation techniques explaining how to be knowledgeable about the product as well as being social and communicative during the presentation of the product, and to have positive point of view while communicating about the product.
BOMMP218 Graduation Project
This course focuses on a presentation of a theme with its story and colour panel as well as its fabric sample and portfolio.
BCGGR202 Entrepreneurship
The objective of this course is to introduce the concept of entrepreneurship and its contribution to economy. Types of small enterprises, functions of operation of enterprises, recognition of enterprises, problems of enterprises and creating solutions for them are among the topics to be studied in this course.
BODMI220 Professional English - II
The aim is to develop students’ language skills so that they can comfortably express themselves both orally and written in their professional life.
OPTIONAL COURSES
BTTTS222 Customer - Focused Design Methods
This course aims to improve students’ abilities in design so that they can take into account the demands and problems of customers in the sector after the graduation. Examining how to establish a healthy relationship between the designer and the company they work with is also part of the content in this course.
BTTSK224 Coordination of Fashion Presentation
This specific course is given only by Fashion and Textile Design Programme in Anadolu BIL Professional School of Higher Education. The aim is to teach how to plan, organize and present a fashion show and its organization attractively in detail (light, sound, podium, effect, choreography, music etc.).
BTTDS222 Art of Leather and its Accessories
The aim of this course includes the followings: introduction of samples of leather art, presentation of functional and aesthetic leather products, examination of traditional and original saddlery and other accessories, analyzing various applications of the subject.
BTTYU224 Surface Production (Non -Woven Technology)
This course presents how to classify production methods of non-fabric surfaces. Production methods of needles and fibres in composition of tufting surfaces, production methods of non-fabric surfaces obtained by sticking, paint pressing and ending process on these surfaces, characteristics of non-fabric surfaces and where to use them are to be studied in this course.
2008 ACADEMIC YEAR
COURSE CONTENTS
I. YEAR / I. SEMESTER
BODTD101 Turkish Language - I
The purpose of this course is to introduce language in general and the fundamental characteristics of Turkish language in particular, examine the historical development of Turkish language and its place among the world languages today and analyze Turkish phonetics, phonology and syntax as well as Turkish word and sentence structure.
BODAI101 Principles of Ataturk and the History of the Turkish Revolution - I
This course covers the process of the transformation from an empire to a national state and the meaning and importance of the Turkish National Struggle for independence, the concept of revolution, the reasons of the Turkish Revolution, the demise of the Ottoman Empire, the preparation period of the War of Independence, the preparation of regular army, War and Peace, and Lausanne Peace Treaty.
BODGS101 Graphics - I
The objective is to present computer programs on graphics and design drawings of weaving, knitting, pressing and cloth by means of Photoshop and freehand programmes on computer.
BODYD101 Foreign Language - I
The objectives of this course are to teach students how to actively express themselves both orally and written at the beginner level, develop listening, speaking, reading and writing comprehension of students through exercises and practice speaking drills.
BODBG105 Computer - I
The aim is to present basic concepts of computer technology, operation systems (Win2000), computer networks, programming language (Pascal – C//), algorithm and data.
BISMT109 Mathematics
This course covers various math issues as well as calculations used in fashion and textile design so as to establish a basis for students.
BTTTS109 Basic Art Training
This course introduces form-fabric-colour composition, which are of great importance for visuality and sensory. It also introduces the subjects of basic approaches of constituting form, fabric values, colour scales and values, language of colour and drawing techniques with various materials (watercolour, pencil, etc.).
BTTGT111 General Textile Technology
The main objective of this course is to study raw materials (cotton, wool, syntactic) used in textile and confection industry, examine both the ways of getting raw materials and embroidering techniques of them, and teach and analyze the issues of quality standards and quality control methods.
BTTKT113 Ready - Made Clothing Technology - I
In this course, students are taught the following subjects: general situation of confection sector, stages, methods and style of production with current numeric data and examples, relationship between basic pattern and body, measurement systems, preparation of basic dress pattern, miniature applications of this basic pattern by minimizing it proportionally and sticking it on an onionskin.
BTTMT107 Fashion Technology
This course covers the following topics: research on types of cloth, types of production and colour effects according to trends and changes in fashion, relationship between colour and material, significance of measurement proportion, taking measurement by examining different model moves, ways of wearing a silhouette.
I. YEAR / II. SEMESTER
BODTD102 Turkish Language - II
This course aims at teaching students how to use their native language correctly and develop their linguistic talents to improve the use of Turkish language. Accordingly, creating thoughts and writing what you think is one of the core topics studied in this course. Punctuation and writing rules, the rules of composition, the types of writing and relevant examples are studied and mastered in great detail. Besides, variety of novels, poetry books and theater plays are read and examined. Reading theater is done in the classroom with different speaking methods. Pitch and intonation is mastered in the classroom as well.
BODAI102 Principles of Ataturk and the History of the Turkish Revolution - II
This course includes the following topics: the peace treaty of Sevres) after WWI, the establishment of The Grand National Assembly of Turkey and political and military consequences of its opening, political and military consequences of Sakarya War and the Great Attack, the significance and Treaty of Lausanne and its consequences.
BODYD102 Foreign Language - II
This course covers the methods to improve students’ listening, speaking, reading and writing skills. The main aim is to enable students express themselves freely and comfortably.
BODBG106 Computer - II
The basic objective is to introduce basic concepts in computer technology and examine the main topics of operation systems (Win2000), computer networks, programming language (Pascal and C //), data structures and filing systems.
BTTMR118 Fashion Drawing
In this course, considering measurement and its proportion, technical drawings are applied as fashion drawings so as to make the customer prefer the cloth. The details of these drawings become applicable by a modelist, the person who sews the cloths according to types of clothing such as dress, pants, jacket, coat etc.
BTTDT112 Weaving - Knitting - Pressing Technology
The aim of this course is to present the following topics: general information about weaving, weaving techniques and methods, general information about knitting, introduction to knitting machines, fabric types, general information about pressing, design, colour and design analysis, production through projects.
BTTTS110 Basic Art Design
This course introduces two and three dimensional designs by using elements and constituting plastic language of stylization so as to abstract an object by omitting all of its excesses such as point, line, balance, fabric, size, rhythm, symmetry, composition. The subjects of creating multi - dimensional designs via focusing on the relationship between objects and their geometric sizes, fabrics, perspectives and structures (inside - outside), surface design and fabric design are also among the topics to be covered in this course.
BTTKT114 Ready - Made Clothing Technology - II
In this course, students are taught various pattern applications such as pants, blouse, skirt, dress on basic patterns via computer. Cost of a piece of cloth, machines and secondary materials used in ready - made clothing technology sector and their characteristics, labels and label technology, analysis of quality from the beginning of production, and model application techniques are also part of the content of this course.
BTTMT116 Fashion Design - I
This course includes trends on adult and child dressing. Preparation of a catalogue by examining types of cloths, the concepts of season and fashion, measurement - proportion criteria, preparation of story and colour panels on a model according to target population are subjects to be studied in this course.
II. YEAR / I. SEMESTER
BTTDT201 Weaving Composition
The objective of this course is to present the topics of different fabric structures and introduction to weft and warp engaged double or multiple types of cloths after basic knitting and its various compositions.
BTTMT217 Fashion Design - II
This course includes preparation of a cloth collection by students with its technical drawings and fabric samples according to a theme decided in accordance with trends. Accordingly, production of the collection by doing design application and presentation of the studies of the collection are within the content of this course.
BTTOK203 Knitting Composition
The objective of this course is to present significance of knitting in Turkish textile sector. Accordingly, the differences among basic knitting techniques and the difference between weft and warp knitting, knitting machines and their properties, designing techniques in weft knitting and knitting techniques (e.g. horizontal knitting, cross knitting etc.) are taught during the semester.
BTTBK205 Pressing Composition
In this course, following issues are introduced: processes of preparation of designs used in printing textile materials, filming these designs so as to insert the design on a special piece of cloth by means of light, preparation of patterns, and production of ready designs by press machines.
BTTGK207 Clothing Composition
The aim of this course is to teach students how to use variety of essential and secondary materials and textile while producing a product from a designed collection. In every type of production, the issues of aesthetics, originality, pioneering in fashion as well as quality of sewing technique in the production process are considered.
BTTKT209 Costume History
This course presents fashion trends from the beginning. Furthermore, preparation of a protagonist’s costume of a play, opera, ballet or musical and the design of the show are also parts of the content in this course.
BTTDT201 Textile Design - I
During this course, through using a number of textile products and various essential and secondary materials, students are expected to develop original and aesthetically acceptable products showing their creativity.
BTTAT211 Accessory Design - I
The objective of this course is to develop students’ creative abilities in accessory design since it is the completing element of a cloth. Ergonomic standards in terms of material, production, design and quality are considered in accessories used in cloths.
BODMI219 Professional English - I
This course is designed to improve students' English language skills essential for success in their specific field of study by using four skills of language: reading, writing, listening and speaking. It also aims at developing academic writing with Process Approach technique and applies intensive, extensive and speed reading techniques.
OPTIONAL COURSES
BTTHC213 Haute Couture
In this course, clothing and fashion styles constituted by costume designers and fashion houses throughout the history are studied and applied exclusively.
BTTIM215 Design of Indoors
The objective is to introduce how to reshape indoors by using textile products. Shop window, bureau, floor and pavement materials, stage and saloon, boat textile products, technical textile products (e.g. T-box) are studied and used in order to make students indoor designers and enable them gain new dimensions in terms of colour, design and fabric. Free designs are also studied in this course.
BTTBD217 Contemporary Fashion Training
This course presents preparation of a fashion show attractively. The details behind the stage such as hair, make-up, accessories etc are studied in this course.
BTTSU221 Stylist Applications
The aim is to help students create new styles and creations; thus main concepts on stylistics are taught in this course.
II. YEAR / II. SEMESTER
BTTBT202 Computer - Aided Textile Design
In this course, by considering the topics of the basic textiles and fabrics, colour effects, types of cloth, types of production, planning of production, analysis of capacity, and designs are studied and application of them with various fabric textiles on miniature worktables are implemented. Complex fabric designs, their applications on the computer and evaluation of them are also taught in this course.
BTTBM204 Computer - Aided Fashion Design
The objective of this course is to cover following topics: present model designs on computer, composition of colour variations of a model, preparation and presentation of a collection on a computer, analysis of the theme of a project and evaluation of it by a report.
BTTMU206 Model Application Techniques
In this course, students are to study the following topics: analysis of all products containing historical fashion trends, developments of art and fine arts, patterns of textile products through models.
BTTBT208 Accessory Design - II
The aim of this course is to teach preparation and production of a collection of accessories (bags, shoes, jewellery, glasses, watches etc.) for a selected theme.
BTTPR210 Presentation
In order to present underwear and clothes produced from various textile products, from indoors products and from accessories appropriately, this course introduces advanced presentation techniques explaining how to be knowledgeable about the product as well as being social and communicative during the presentation of the product, and to have positive point of view while communicating about the product.
BOMMP218 Graduation Project
This course focuses on a presentation of a theme with its story and colour panel as well as its fabric sample and portfolio.
BCGGR202 Entrepreneurship
The objective of this course is to introduce the concept of entrepreneurship and its contribution to economy. Types of small enterprises, functions of operation of enterprises, recognition of enterprises, problems of enterprises and creating solutions for them are among the topics to be studied in this course.
BODMI220 Professional English - II
The aim is to develop students’ language skills so that they can comfortably express themselves both orally and written in their professional life.
OPTIONAL COURSES
BTTTS222 Customer - Focused Design Methods
This course aims to improve students’ abilities in design so that they can take into account the demands and problems of customers in the sector after the graduation. Examining how to establish a healthy relationship between the designer and the company they work with is also part of the content in this course.
BTTSK224 Coordination of Fashion Presentation
This specific course is given only by Fashion and Textile Design Programme in Anadolu BIL Professional School of Higher Education. The aim is to teach how to plan, organize and present a fashion show and its organization attractively in detail (light, sound, podium, effect, choreography, music etc.).
BTTDS222 Art of Leather and its Accessories
The aim of this course includes the followings: introduction of samples of leather art, presentation of functional and aesthetic leather products, examination of traditional and original saddlery and other accessories, analyzing various applications of the subject.
BTTYU224 Surface Production (Non -Woven Technology)
This course presents how to classify production methods of non-fabric surfaces. Production methods of needles and fibres in composition of tufting surfaces, production methods of non-fabric surfaces obtained by sticking, paint pressing and ending process on these surfaces, characteristics of non-fabric surfaces and where to use them are to be studied in this course.
LONDON FASHION
LONDON FASHION
Short Module Title: London Fashion
Module Code: TBA
Module Level: 4
Academic credit weighting: 15
Length: Three weeks
School: Media, Art and Design
Department: Fashion, Film and Music
Module Leader(s): Andrew Groves
Host course: LMADSS
Status: Option
Subject Board: LMADSS
Pre-requisites: None
Co-requisites: None
Assessment: 100% Coursework
Summary of Module Content:
An introduction to the creative, seasonal and structural nature of the British fashion industry from both the media point of view and at an innovative design level. The London fashion retail market is researched via shop reports. The London fashion media is studied during the international collections and students review these based on press reportage and personal experience. Students develop trend boards from their research.
Module Aims:
• To enable students to recognise the designer’s role in industry and the production and marketing cycle of seasonal fashion merchandise
• To enable students to understand the role played by traditional and new media in disseminating ideas and information and influencing fashion trends.
• To introduce the disciplines of creative design, discussing artwork, drawing styles and presentation.
• To encourage the accessing of information on the fashion industry via multi media.
Learning Outcomes:
At the end of the module, the students will be able to:
• Understand concepts relevant to the fashion industry
• Research and investigate a topic and critically evaluate information
• Manage own learning and work independently
• Ability to evaluate qualitatively and quantitatively
• Communicate appropriately and effectively.
• Undertake research and take the initiative in thinking out new sources.
Indicative syllabus content:
This module introduces the student to the creative, seasonal and structural nature of the British fashion industry both from the media point of view, and at an innovative design level.
The fashion retail market is researched via London based Shops and a report is produced. Students select one area of fashion design to research, for example menswear, sportswear, eveningwear etc. Students then research London Fashion shops according to their selected genre.
The British fashion media – from daily to specialist, traditional and new – is studied at the time of the international designer collections and students prepare their own review of these collections based on press reportage and personal experience.
Having studied contemporary design via the media and through retail outlet visits, students will develop ideas for seasonal trend boards using their creative research recognising the methodology required for this type of project and its benefits as a design tool.
Students will study:
• The structure of the British designer fashion industry and the role of the fashion designer within this structure.
• The fashion calendar, its structure and its importance.
• The role of trends and predictions within the fashion industry.
• The role of fashion retail and how its feeds back into the designer cycle.
• The role of new media in the disseminating of information and ideas within the fashion cycle.
• The traditional media and its coverage and reporting of the international designer collections
The theoretical content of this module will focus on the show report that is researched and written after the international design shows in February. Students will be taught key skills of critically analysing research, the difference between secondary and primary sources, how to create a visual narrative and more. This will culminate in the writing of a 1000 word analytical review of the international designer collections and their coverage in the media.
Teaching and Learning Methods:
Lectures and seminars
Field trips
Individual and group research and design
Studio teaching
Assessment Rationale:
The shop report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use relevant IT such as word and PowerPoint. (Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The show report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use of relevant IT such as word and PowerPoint. (Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The seasonal trend board demonstrates the ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively, verbally, visually, and in writing and to select language according to context and demonstrate basic understanding of appropriate IT programmes.(Learning outcomes 1, 2, 4, 5, 7)
Assessment criteria:
Seasonal trend board
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The ability to reflect and evaluate research material
Shop report
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research material
The extent to which the student is able to express ideas in a personal manner.
Show report (1000 words)
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research matieral
The capacity to develop a critical response to the work and practice of others.
Assessment Methods and Weightings:
Seasonal trend board 20%
Shop report 40%
Show report (1000 words) 40%
Sources:
Essential reading
Richard M. Jones The Apparel Industry Blackwell Science 2002
Richard Martin, Alice Mackrell, The Fashion Book Phaidon Press 2001
World wide web
London fashion week http://www.londonfashionweek.co.uk
Paris Fashion week http://www.modeaparis.com
New York Fashion Week http://www.7thonsixth.com
Milan fashion Week http://www.cameramoda.it
Paris couture Week http://www.modeaparis.com
First view http://www.firstview.com
Showstudio http://www.showstudio.com
Vogue magazine http://www.vogue.co.uk
Worth Global Style network http://www.wgsn.com
Fashion fringe http://www.fashionfringe.co.uk
Style http://www.style.com
Fashion Net http://www.fashion.net
Colette http://www.colette.fr
Short Module Title: London Fashion
Module Code: TBA
Module Level: 4
Academic credit weighting: 15
Length: Three weeks
School: Media, Art and Design
Department: Fashion, Film and Music
Module Leader(s): Andrew Groves
Host course: LMADSS
Status: Option
Subject Board: LMADSS
Pre-requisites: None
Co-requisites: None
Assessment: 100% Coursework
Summary of Module Content:
An introduction to the creative, seasonal and structural nature of the British fashion industry from both the media point of view and at an innovative design level. The London fashion retail market is researched via shop reports. The London fashion media is studied during the international collections and students review these based on press reportage and personal experience. Students develop trend boards from their research.
Module Aims:
• To enable students to recognise the designer’s role in industry and the production and marketing cycle of seasonal fashion merchandise
• To enable students to understand the role played by traditional and new media in disseminating ideas and information and influencing fashion trends.
• To introduce the disciplines of creative design, discussing artwork, drawing styles and presentation.
• To encourage the accessing of information on the fashion industry via multi media.
Learning Outcomes:
At the end of the module, the students will be able to:
• Understand concepts relevant to the fashion industry
• Research and investigate a topic and critically evaluate information
• Manage own learning and work independently
• Ability to evaluate qualitatively and quantitatively
• Communicate appropriately and effectively.
• Undertake research and take the initiative in thinking out new sources.
Indicative syllabus content:
This module introduces the student to the creative, seasonal and structural nature of the British fashion industry both from the media point of view, and at an innovative design level.
The fashion retail market is researched via London based Shops and a report is produced. Students select one area of fashion design to research, for example menswear, sportswear, eveningwear etc. Students then research London Fashion shops according to their selected genre.
The British fashion media – from daily to specialist, traditional and new – is studied at the time of the international designer collections and students prepare their own review of these collections based on press reportage and personal experience.
Having studied contemporary design via the media and through retail outlet visits, students will develop ideas for seasonal trend boards using their creative research recognising the methodology required for this type of project and its benefits as a design tool.
Students will study:
• The structure of the British designer fashion industry and the role of the fashion designer within this structure.
• The fashion calendar, its structure and its importance.
• The role of trends and predictions within the fashion industry.
• The role of fashion retail and how its feeds back into the designer cycle.
• The role of new media in the disseminating of information and ideas within the fashion cycle.
• The traditional media and its coverage and reporting of the international designer collections
The theoretical content of this module will focus on the show report that is researched and written after the international design shows in February. Students will be taught key skills of critically analysing research, the difference between secondary and primary sources, how to create a visual narrative and more. This will culminate in the writing of a 1000 word analytical review of the international designer collections and their coverage in the media.
Teaching and Learning Methods:
Lectures and seminars
Field trips
Individual and group research and design
Studio teaching
Assessment Rationale:
The shop report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use relevant IT such as word and PowerPoint. (Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The show report will demonstrate the students ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, manage own learning and work independently, their ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively. It will also demonstrate the students’ ability to undertake research and begin to take the initiative in thinking out new sources and show a basic understanding and use of relevant IT such as word and PowerPoint. (Learning outcomes 1, 2, 3, 4, 5, 6, 7)
The seasonal trend board demonstrates the ability to understand concepts relevant to the fashion industry, research and investigate a topic and critically evaluate information, ability to evaluate qualitatively and quantitatively, communicate appropriately and effectively, verbally, visually, and in writing and to select language according to context and demonstrate basic understanding of appropriate IT programmes.(Learning outcomes 1, 2, 4, 5, 7)
Assessment criteria:
Seasonal trend board
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The ability to reflect and evaluate research material
Shop report
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research material
The extent to which the student is able to express ideas in a personal manner.
Show report (1000 words)
The ability to research, analyse and record information
The capacity to understand and interpret research material.
The comprehension of appropriate specialist vocabularies and concepts.
The ability to reflect and evaluate research matieral
The capacity to develop a critical response to the work and practice of others.
Assessment Methods and Weightings:
Seasonal trend board 20%
Shop report 40%
Show report (1000 words) 40%
Sources:
Essential reading
Richard M. Jones The Apparel Industry Blackwell Science 2002
Richard Martin, Alice Mackrell, The Fashion Book Phaidon Press 2001
World wide web
London fashion week http://www.londonfashionweek.co.uk
Paris Fashion week http://www.modeaparis.com
New York Fashion Week http://www.7thonsixth.com
Milan fashion Week http://www.cameramoda.it
Paris couture Week http://www.modeaparis.com
First view http://www.firstview.com
Showstudio http://www.showstudio.com
Vogue magazine http://www.vogue.co.uk
Worth Global Style network http://www.wgsn.com
Fashion fringe http://www.fashionfringe.co.uk
Style http://www.style.com
Fashion Net http://www.fashion.net
Colette http://www.colette.fr
KLFW 2008 FASHION TAKE-OFF
KLFW 2008 FASHION TAKE-OFF
The fastest and longest catwalk in Malaysia 's history
Express Rail Link Sdn Bhd the concessionaire for the KLIA Ekspres – a direct 28- minute high-speed train from KLIA to Kuala Lumpur city - today announces that the company is the record holder for the fastest and longest catwalk procession host in Malaysia 's history.
ERLSB is hosting their first ever fashion show at KL CAT, in conjunction with the KL Fashion Week 2005 jointly organized with Utusan Malaysia Berhad. The event is graced by the Deputy Minister of Tourism, YB Datuk Ahmad Zahid Hamidi; and Executive Chairman Utusan Melayu ( Malaysia ) Berhad, YB Tan Sri Mohamed Hashim Ahmad Makaruddin. Officials from the Malaysian Book of Records are also there to witness the fashion show on the longest catwalk of 57 km and fastest at 160 km/hour .
Dr. Aminuddin Adnan , Chief Executive Officer of ERLSB, says that ERLSB will provide lots more surprises as they step into the hunt for the ten millionth' passenger. Citing that the company will soon receive the lucky ten millionth' passenger , he said that it is only appropriate that we host a record-breaking event leading to the main celebration.
The highlight of the event was the fashion show onboard the KLIA Ekspres at a speed of 160 km/hr, where guests were treated to a fashion show whilst on journey from KL Sentral to KLIA. A few local famous designers showed-off their latest creations on 24 stunning and graceful models.
For further enquiries, the public may call Customer Enquiry at 03- 2267 8000 or visit www.KLIAekspres.com for latest updates and information.
Media Release by Corporate Communications Management Express Rail Link Sdn Bhd
For further enquiries, please call our Corporate Communications Senior Executive Fara Ghazali at 03- 2267 8018 Email: fara@KLIAekspres.com
The fastest and longest catwalk in Malaysia 's history
Express Rail Link Sdn Bhd the concessionaire for the KLIA Ekspres – a direct 28- minute high-speed train from KLIA to Kuala Lumpur city - today announces that the company is the record holder for the fastest and longest catwalk procession host in Malaysia 's history.
ERLSB is hosting their first ever fashion show at KL CAT, in conjunction with the KL Fashion Week 2005 jointly organized with Utusan Malaysia Berhad. The event is graced by the Deputy Minister of Tourism, YB Datuk Ahmad Zahid Hamidi; and Executive Chairman Utusan Melayu ( Malaysia ) Berhad, YB Tan Sri Mohamed Hashim Ahmad Makaruddin. Officials from the Malaysian Book of Records are also there to witness the fashion show on the longest catwalk of 57 km and fastest at 160 km/hour .
Dr. Aminuddin Adnan , Chief Executive Officer of ERLSB, says that ERLSB will provide lots more surprises as they step into the hunt for the ten millionth' passenger. Citing that the company will soon receive the lucky ten millionth' passenger , he said that it is only appropriate that we host a record-breaking event leading to the main celebration.
The highlight of the event was the fashion show onboard the KLIA Ekspres at a speed of 160 km/hr, where guests were treated to a fashion show whilst on journey from KL Sentral to KLIA. A few local famous designers showed-off their latest creations on 24 stunning and graceful models.
For further enquiries, the public may call Customer Enquiry at 03- 2267 8000 or visit www.KLIAekspres.com for latest updates and information.
Media Release by Corporate Communications Management Express Rail Link Sdn Bhd
For further enquiries, please call our Corporate Communications Senior Executive Fara Ghazali at 03- 2267 8018 Email: fara@KLIAekspres.com
The IYFEY Award 2008
The IYFEY Award 2008
International Young Fashion Entrepreneur of the Year (IYFEY 2008) - India finalist is Prachi Mishra.
We are delighted to announce that Prachi Mishra, Director of company from Delhi has won the exclusive title of 'Indian Young Fashion Entrepreneur of the Year 2008' which then throws wide open, the doors to the UK to compete for the International Title – International Young Fashion Entrepreneur of the Year Award.
As a winner of the International Young Fashion Entrepreneur of the Year title, Prachi will receive a financial award of £7,500 which will be linked to the UK and tailored to her specific needs. As a national finalist from India, Prachi will also get an opportunity to tour the UK fashion industry in February 2008.
London Fashion Week will form a key part of her UK visit. LFW is run by the British Fashion Council (BFC), the official voice of the designer fashion industry. It aims, with the help of industry benefactors, to promote British fashion design worldwide. London Fashion Week is now established as one of London's premier events, attracting a target audience of key fashion leaders, retailers and press who attend this biannual showcase for British designer fashion.
Short-listed candidates
Born in Rajasthan, Anuj Sharma did post graduation in Apparel Design at the National Institute of Design, India. He was then awarded prestigious Charles Wallace India Trust Scholarship in 2002 to study Masters in High performance Sportswear Design from the University of Derby, UK. He mainly works with areas of craft development and performance wear and has shown his collection in Japan and at the Lakme Fashion Week, Mumbai.
Born in Kolkata, Padmaja Krishnan graduated from National Institute of Fashion Technology and worked for a few years as a design and crafts consultant. She set up Transit Design in 2005, a small scale fashion and textile laboratory, developing non-confirmative, quirky and peaceful clothing and accessories that are exquisitely hand crafted with impeccable details. Through her work, Padmaja seeks to observe and reflect the relationship between design, clothing and human behavior.
Designer duo Rahul Mishra and Samar Firdos endorse the brand mutually Rahul & Firdos. Together the backgrounds of apparel design & textile design bring out the flavors of international fashion design.5 fashion week old (4 Lakme fashion weeks and 1 Australia Fashion Week) this designer duo has shown all on the platforms of national as well as international fashion scenarios.
Varun Sardana, an alumnus of National Institute of Fashion Technology (NIFT) Delhi 2003, launched his own label in August 2004 when he won the Bijenkorf Fashion Design Award 2004 held in Amsterdam. His debut Wills India Fashion Week collection, “The Grammar of Seeing” at the recently concluded event in Delhi, garnered rave reviews and was adjudged as the best debut collection for Spring/Summer ‘08. Varun has also been designing costumes for theatre and film, uniforms for Air India Express, the new Air India airline.
The Panelists
Alice Cicolini
Previously, British Council India’s Head of Arts and leads on the Innovation Economy programme currently in development. Alice was a design curator with British Council Art, Architecture & Design, with a specific focus on fashion. She trained in fashion theory, buying and art direction from the prestigious London College of Fashion and Central St Martins. She completed her Masters in Fashion History & Theory and published The New English Dandy with Thames & Hudson in 2005. She is currently working on her PhD on 1920s salon culture in the UK. She has worked for designers like Tom Dixon and curated various exhibitions - 21st Century Dandy, Inside Out-Underwear & Style in the UK, UK Styling, Sensurround Manchester (DJ/VJ project), Global Local. She also commissioned and produced the internationally acclaimed A Midsummer Nights Dream, directed by Tim Supple, as well as conceived and initiated Creative Futures, a creative entrepreneurship programme for young Indian entrepreneurs.
Archana Pillai
Group Publisher, Ogaan Publications Limited.
Archana has spent over 18 years in the media industry. She headed the marketing function for four years at Spectrum Magazines. In 1996, she joined the start up team at Ogaan Publications to launch ELLE in India. Starting out as vice president marketing, she took over as publisher in January 2000. Since then, the company has added three new magazines (ELLE Décor, Brides Now & Beautiful People). The Ogaan Cancer Foundation was set up by her, to channel funds raised through the ELLE Breast Cancer Campaign.
Bandana Tewari
Fashion Features Editor, VOGUE India.
Bandana Tewari heads the fashion features department at Vogue India. She brings with her immense experience in the field of fashion journalism and is responsible for planning, visualizing and ideating fashion features for the ultimate style bible. As fashion and lifestyle journalist, Bandana has comprehensively written on style for some of India’s leading lifestyle magazines and fashionweekdaily.com - the online edition of The Daily (NY).A regular attendee at fashion weeks, Bandana commissions fashion stories, presents fashion forecasts and decodes international trends providing the latest in fashion news, reviews and stories for Indian reader. Bandana was awarded as the Best Fashion Journalist of the Year at the ‘F’ Awards in 2006.
Sangita Kathiwada
Proprietor, Melange, Fashion House and Director, Morarka Centre for Craft (NCPA)
Sangita, born in Indore, established Mélange, one of the country's most significant fashion houses in 1993. She has identified and encouraged new talent making her a mentor to several now-famous designers including Priyadarshini Rao, Sabyasachi Mukherjee, Narendra Kumar, Savio Jon and Aki Narula to name a few. Mélange judiciously blends her passion with pragmatism, to create two groundbreaking organizations. Sangita is also committed to the cause of redefining the role and reach of the national fabric Khadi – Innovation of new threads from our tradition.
International Young Fashion Entrepreneur of the Year (IYFEY 2008) - India finalist is Prachi Mishra.
We are delighted to announce that Prachi Mishra, Director of company
As a winner of the International Young Fashion Entrepreneur of the Year title, Prachi will receive a financial award of £7,500 which will be linked to the UK and tailored to her specific needs. As a national finalist from India, Prachi will also get an opportunity to tour the UK fashion industry in February 2008.
London Fashion Week will form a key part of her UK visit. LFW is run by the British Fashion Council (BFC), the official voice of the designer fashion industry. It aims, with the help of industry benefactors, to promote British fashion design worldwide. London Fashion Week is now established as one of London's premier events, attracting a target audience of key fashion leaders, retailers and press who attend this biannual showcase for British designer fashion.
Short-listed candidates
Born in Rajasthan, Anuj Sharma did post graduation in Apparel Design at the National Institute of Design, India. He was then awarded prestigious Charles Wallace India Trust Scholarship in 2002 to study Masters in High performance Sportswear Design from the University of Derby, UK. He mainly works with areas of craft development and performance wear and has shown his collection in Japan and at the Lakme Fashion Week, Mumbai.
Born in Kolkata, Padmaja Krishnan graduated from National Institute of Fashion Technology and worked for a few years as a design and crafts consultant. She set up Transit Design in 2005, a small scale fashion and textile laboratory, developing non-confirmative, quirky and peaceful clothing and accessories that are exquisitely hand crafted with impeccable details. Through her work, Padmaja seeks to observe and reflect the relationship between design, clothing and human behavior.
Designer duo Rahul Mishra and Samar Firdos endorse the brand mutually Rahul & Firdos. Together the backgrounds of apparel design & textile design bring out the flavors of international fashion design.5 fashion week old (4 Lakme fashion weeks and 1 Australia Fashion Week) this designer duo has shown all on the platforms of national as well as international fashion scenarios.
Varun Sardana, an alumnus of National Institute of Fashion Technology (NIFT) Delhi 2003, launched his own label in August 2004 when he won the Bijenkorf Fashion Design Award 2004 held in Amsterdam. His debut Wills India Fashion Week collection, “The Grammar of Seeing” at the recently concluded event in Delhi, garnered rave reviews and was adjudged as the best debut collection for Spring/Summer ‘08. Varun has also been designing costumes for theatre and film, uniforms for Air India Express, the new Air India airline.
The Panelists
Alice Cicolini
Previously, British Council India’s Head of Arts and leads on the Innovation Economy programme currently in development. Alice was a design curator with British Council Art, Architecture & Design, with a specific focus on fashion. She trained in fashion theory, buying and art direction from the prestigious London College of Fashion and Central St Martins. She completed her Masters in Fashion History & Theory and published The New English Dandy with Thames & Hudson in 2005. She is currently working on her PhD on 1920s salon culture in the UK. She has worked for designers like Tom Dixon and curated various exhibitions - 21st Century Dandy, Inside Out-Underwear & Style in the UK, UK Styling, Sensurround Manchester (DJ/VJ project), Global Local. She also commissioned and produced the internationally acclaimed A Midsummer Nights Dream, directed by Tim Supple, as well as conceived and initiated Creative Futures, a creative entrepreneurship programme for young Indian entrepreneurs.
Archana Pillai
Group Publisher, Ogaan Publications Limited.
Archana has spent over 18 years in the media industry. She headed the marketing function for four years at Spectrum Magazines. In 1996, she joined the start up team at Ogaan Publications to launch ELLE in India. Starting out as vice president marketing, she took over as publisher in January 2000. Since then, the company has added three new magazines (ELLE Décor, Brides Now & Beautiful People). The Ogaan Cancer Foundation was set up by her, to channel funds raised through the ELLE Breast Cancer Campaign.
Bandana Tewari
Fashion Features Editor, VOGUE India.
Bandana Tewari heads the fashion features department at Vogue India. She brings with her immense experience in the field of fashion journalism and is responsible for planning, visualizing and ideating fashion features for the ultimate style bible. As fashion and lifestyle journalist, Bandana has comprehensively written on style for some of India’s leading lifestyle magazines and fashionweekdaily.com - the online edition of The Daily (NY).A regular attendee at fashion weeks, Bandana commissions fashion stories, presents fashion forecasts and decodes international trends providing the latest in fashion news, reviews and stories for Indian reader. Bandana was awarded as the Best Fashion Journalist of the Year at the ‘F’ Awards in 2006.
Sangita Kathiwada
Proprietor, Melange, Fashion House and Director, Morarka Centre for Craft (NCPA)
Sangita, born in Indore, established Mélange, one of the country's most significant fashion houses in 1993. She has identified and encouraged new talent making her a mentor to several now-famous designers including Priyadarshini Rao, Sabyasachi Mukherjee, Narendra Kumar, Savio Jon and Aki Narula to name a few. Mélange judiciously blends her passion with pragmatism, to create two groundbreaking organizations. Sangita is also committed to the cause of redefining the role and reach of the national fabric Khadi – Innovation of new threads from our tradition.
FASHION MERCHANDISING 108
FASHION MERCHANDISING 108
RATIONALE: The field of fashion accessories, combined with
several resource-related industries concerned with manufacture and/or sale of a variety of small non-textile products comprise some of the most rapidly expanding as well as most highly profitable segments of today’s market.
Fashion emphasis, at present, centers around the “accessory” as the key to updating one’s existing wardrobe. As the American
consumer is confronted with the constantly rising costs of products and services, she/he often seeks to eliminate many of the expenditures, which are not absolutely necessary.
The economy has thus influenced, and to some extent accelerated the prosperous accessory industry, as it is often the accessory which provides the “NEW FASHION LOOK”. The coat, suit, dress, or pant ensemble may have been in the closet for several seasons, but the “RIGHT” accessory gives it the look of “NOW”.
What then is the “RIGHT” accessory? It is the combination of the “right” look, constructed in the “right” manner, using the “right” material for the purpose the accessory was intended. By definition, an accessory must satisfy two conditions: it must first complete an outfit; then it must also serve a useful purpose. While minor exceptions to this rule can be found, in general, most accessories comply with both.
As the FASHION student today, the FASHION executive of tomorrow, or in the role of consumer, one finds it necessary to have more than a nodding acquaintance with the vast number of products offered in today’s marketplace. It is this knowledge of its use, its construction, and the care that it will require, which often dictates which one, of several similar products really is “RIGHT”.
RATIONALE: The field of fashion accessories, combined with
several resource-related industries concerned with manufacture and/or sale of a variety of small non-textile products comprise some of the most rapidly expanding as well as most highly profitable segments of today’s market.
Fashion emphasis, at present, centers around the “accessory” as the key to updating one’s existing wardrobe. As the American
consumer is confronted with the constantly rising costs of products and services, she/he often seeks to eliminate many of the expenditures, which are not absolutely necessary.
The economy has thus influenced, and to some extent accelerated the prosperous accessory industry, as it is often the accessory which provides the “NEW FASHION LOOK”. The coat, suit, dress, or pant ensemble may have been in the closet for several seasons, but the “RIGHT” accessory gives it the look of “NOW”.
What then is the “RIGHT” accessory? It is the combination of the “right” look, constructed in the “right” manner, using the “right” material for the purpose the accessory was intended. By definition, an accessory must satisfy two conditions: it must first complete an outfit; then it must also serve a useful purpose. While minor exceptions to this rule can be found, in general, most accessories comply with both.
As the FASHION student today, the FASHION executive of tomorrow, or in the role of consumer, one finds it necessary to have more than a nodding acquaintance with the vast number of products offered in today’s marketplace. It is this knowledge of its use, its construction, and the care that it will require, which often dictates which one, of several similar products really is “RIGHT”.
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